{"id":442,"date":"2023-06-08T06:00:02","date_gmt":"2023-06-07T22:00:02","guid":{"rendered":"https:\/\/cn.vmlogin.co\/blog\/442.html"},"modified":"2024-06-27T09:58:50","modified_gmt":"2024-06-27T01:58:50","slug":"facebook-facebook-cloak","status":"publish","type":"post","link":"https:\/\/cn.vmlogin.co\/blog\/442.html","title":{"rendered":"Facebook\u5e7f\u544a\u6307\u6807\u6e90\u7801_facebook\u5e7f\u544acloak"},"content":{"rendered":"

\u8de8\u5883\u7535\u5546\u8fd0\u8425\u4eba\u5458\u5c0f\u6280\u5de7\uff1a\u5982\u4f55\u7528Facebook\u5e7f\u544a\u6307\u6807\u6e90\u7801\u4f18\u5316\u5e7f\u544a\u6548\u679c<\/p>\n

\u5728\u5f53\u524d\u8de8\u5883\u7535\u5546\u9886\u57df\uff0cFacebook\u5e7f\u544a\u5df2\u6210\u4e3a\u8d8a\u6765\u8d8a\u591a\u7535\u5546\u4ece\u4e1a\u8005\u91cd\u8981\u7684\u63a8\u5e7f\u65b9\u5f0f\u3002\u7136\u800c\uff0c\u5982\u4f55\u5224\u65ad\u8fd9\u4e9b\u5e7f\u544a\u7684\u6548\u679c\u548c\u6548\u76ca\u5374\u662f\u4f17\u591a\u5e7f\u544a\u4ece\u4e1a\u4eba\u5458\u4e00\u76f4\u5907\u53d7\u5173\u6ce8\u7684\u95ee\u9898\u3002\u4e3a\u6b64\uff0cFacebook\u63a8\u51fa\u4e86\u4f17\u591a\u5e7f\u544a\u6307\u6807\uff0c\u5e2e\u52a9\u7535\u5546\u8fd0\u8425\u4eba\u5458\u66f4\u597d\u5730\u8861\u91cf\u5e7f\u544a\u6548\u679c\u3002<\/p>\n

\u4f5c\u4e3a\u7535\u5546\u8fd0\u8425\u4eba\u5458\uff0c\u4e0e\u6307\u6807\u6253\u4ea4\u9053\u5929\u5929\u90fd\u8981\u505a\uff0c\u4f46\u4f60\u662f\u5426\u4e86\u89e3Facebook\u5e7f\u544a\u6307\u6807\u7684\u5168\u90e8\u5965\u4e49\u5462\uff1f\u5982\u679c\u4e0d\u4e86\u89e3\uff0c\u672c\u6587\u5c06\u4ece\u4e09\u4e2a\u89d2\u5ea6\u8be6\u89e3Facebook\u5e7f\u544a\u6307\u6807\u7684\u4f7f\u7528\u65b9\u6cd5\uff0c\u5e2e\u52a9\u4f60\u66f4\u597d\u5730\u638c\u63e1\u5e7f\u544a\u63a8\u5e7f\u7684\u6280\u5de7\uff0c\u63d0\u5347\u5e7f\u544a\u6548\u679c\u548c\u9500\u552e\u4e1a\u7ee9\u3002<\/p>\n

1\u3001CTR\uff1a\u70b9\u51fb\u7387<\/h3>\n

CTR\uff08click-through rate\uff09\u5373\u5e7f\u544a\u7684\u70b9\u51fb\u7387\uff0c\u662f\u6307\u5e7f\u544a\u66dd\u5149\u6b21\u6570\u4e0e\u70b9\u51fb\u6b21\u6570\u4e4b\u6bd4\u3002\u901a\u4fd7\u70b9\u8bf4\uff0c\u5c31\u662f\u5e7f\u544a\u8ba9\u591a\u5c11\u4eba\u770b\u4e86\uff0c\u7136\u540e\u6709\u591a\u5c11\u4eba\u70b9\u4e86\u8fdb\u53bb\u3002CTR\u80fd\u53cd\u6620\u5e7f\u544a\u7684\u5438\u5f15\u529b\u3001\u76ee\u6807\u7528\u6237\u7684\u76f8\u5173\u6027\u4ee5\u53ca\u5b8c\u6574\u7a0b\u5ea6\uff0c\u540c\u65f6\u4e5f\u662f\u5f71\u54cd\u5e7f\u544a\u8d28\u91cf\u3001\u6295\u653e\u4ef7\u683c\u3001\u9884\u7b97\u9ad8\u4f4e\u7b49\u65b9\u9762\u56e0\u7d20\u7684\u91cd\u8981\u6307\u6807\u3002<\/p>\n

\u6240\u4ee5\uff0c\u4f5c\u4e3a\u7535\u5546\u8fd0\u8425\u4eba\u5458\uff0c\u6211\u4eec\u9700\u8981\u4e0d\u65ad\u4f18\u5316\u5e7f\u544a\u7684CTR\u6765\u63d0\u9ad8\u6295\u653e\u6548\u679c\u3002\u5177\u4f53\u64cd\u4f5c\u4e0a\uff0c\u6211\u4eec\u53ef\u4ee5\u5f88\u591a\u65b9\u9762\u5165\u624b\u3002\u4f8b\u5982\uff0c\u51c6\u786e\u8bbe\u5b9a\u5e7f\u544a\u7684\u76ee\u6807\u53d7\u4f17\uff08\u5305\u62ec\u5730\u533a\u3001\u5e74\u9f84\u3001\u6027\u522b\u7b49\u7ec6\u5206\u56e0\u7d20\uff09\u3001\u4f18\u5316\u5e7f\u544a\u7d20\u6750\u3001\u5448\u73b0\u65b9\u5f0f\u3001\u4f4d\u7f6e\u7b49\u7b49\u3002\u603b\u4e4b\uff0c\u63d0\u9ad8CTR\u5bf9\u6211\u4eec\u6765\u8bf4\u5341\u5206\u5173\u952e\u3002<\/p>\n

2\u3001CPC\uff1a\u6bcf\u6b21\u70b9\u51fb\u6210\u672c<\/h3>\n

CPC\uff08cost per click\uff09\u5373\u6bcf\u6b21\u70b9\u51fb\u6210\u672c\uff0c\u662f\u6307\u6bcf\u4e2a\u5e7f\u544a\u94fe\u63a5\u8981\u82b1\u8d39\u7684\u8d39\u7528\u3002\u901a\u4fd7\u70b9\u8bf4\uff0c\u5c31\u662f\u8ba9\u4e00\u4e2a\u7528\u6237\u8fdb\u5165\u5230\u4f60\u7684\u7f51\u7ad9\u6216\u8005\u5e97\u94fa\u9700\u8981\u82b1\u8d39\u591a\u5c11\u94b1\u3002CPC\u662f\u5f71\u54cd\u5e7f\u544a\u6210\u672c\u3001\u6295\u653e\u6548\u679c\u7684\u91cd\u8981\u6307\u6807\u3002\u901a\u5e38\u800c\u8a00\uff0cCPC\u8d8a\u4f4e\uff0c\u5e7f\u544a\u7684\u8f6c\u5316\u6210\u672c\u5c31\u8d8a\u4f4e\uff0c\u53cd\u4e4b\u5219\u6210\u672c\u5c31\u8d8a\u9ad8\u3002<\/p>\n

\u4f5c\u4e3a\u7535\u5546\u8fd0\u8425\u4eba\u5458\uff0c\u6211\u4eec\u53ef\u4ee5\u901a\u8fc7\u591a\u79cd\u65b9\u5f0f\u6765\u964d\u4f4eCPC\uff0c\u4f8b\u5982\u6539\u5584\u5e7f\u544a\u7684\u76f8\u5173\u6027\uff08\u4ece\u5e7f\u4e49\u4e0a\u589e\u52a0CTR\u7684\u540c\u65f6\u4e5f\u4f1a\u964d\u4f4eCPC\uff09\u3001\u5229\u7528Facebook\u7684\u81ea\u52a8\u5316\u7ade\u4ef7\u7cfb\u7edf\uff08\u5b9e\u65f6\u8c03\u6574CPC\u3001\u63d0\u9ad8\u5e7f\u544a\u66dd\u5149\u91cf\u7b49\uff09\u7b49\u7b49\u3002\u5c24\u5176\u662f\u540e\u8005\uff0cFacebook\u6700\u8fd1\u66f4\u65b0\u7684\u805a\u7126CPM\uff08cost per mile\uff09\u7684\u81ea\u52a8\u5316\u7ade\u4ef7\u7cfb\u7edf\uff0c\u662f\u4e00\u9879\u975e\u5e38\u6709\u6548\u7684\u5de5\u5177\u3002<\/p>\n

3\u3001CPL\uff1a\u6bcf\u6b21\u6f5c\u5728\u5ba2\u6237\u83b7\u53d6\u6210\u672c<\/h3>\n

CPL\uff08cost per lead\uff09\u5373\u6bcf\u6b21\u6f5c\u5728\u5ba2\u6237\u83b7\u53d6\u6210\u672c\uff0c\u662f\u6307\u5e7f\u544a\u83b7\u5f97\u7684\u6f5c\u5728\u5ba2\u6237\u6570\u91cf\u9664\u4ee5\u5e7f\u544a\u8d39\u7528\u3002\u901a\u4fd7\u70b9\u8bf4\uff0c\u5c31\u662f\u6709\u591a\u5c11\u7528\u6237\u770b\u4e86\u5e7f\u544a\u5e76\u6309\u7167\u5e7f\u544a\u5448\u73b0\u65b9\u5f0f\u505a\u51fa\u4e86\u660e\u786e\u56de\u5e94\uff0c\u4f8b\u5982\u586b\u5199\u8868\u5355\u3001\u4e0b\u8ba2\u5355\u7b49\u7b49\u3002CPL\u88ab\u5e7f\u6cdb\u4f7f\u7528\u4e8e\u7535\u5b50\u5546\u52a1\u9886\u57df\uff0c\u53ef\u4ee5\u5e2e\u52a9\u8fd0\u8425\u4eba\u5458\u8861\u91cf\u5e76\u6bd4\u8f83\u4e0d\u540c\u5e7f\u544a\u7684\u6548\u679c\u3002<\/p>\n

\u5728Facebook\u5e7f\u544a\u4e2d\uff0c\u4f18\u5316CPL\u53ef\u80fd\u9700\u8981\u6211\u4eec\u505a\u597d\u6295\u653e\u8bbe\u7f6e\u548c\u7b56\u7565\u6539\u8fdb\u3002\u4f8b\u5982\uff0c\u53ef\u4ee5\u6839\u636e\u5bf9\u4e0d\u540c\u76ee\u6807\u53d7\u4f17\u7684\u9700\u6c42\uff08\u9700\u6c42\u7a0b\u5ea6\u3001\u5173\u952e\u8bcd\uff09\u3001\u5e7f\u544a\u7d20\u6750\u5f62\u5f0f\u7b49\u65b9\u9762\u56e0\u7d20\u8fdb\u884c\u5bf9\u6bd4\u6d4b\u8bd5\uff0c\u518d\u57fa\u4e8e\u7528\u6237\u53cd\u9988\u6570\u636e\u4e0d\u65ad\u8c03\u6574\u3001\u5b8c\u5584\u3002<\/p>\n

\u7ed3\u8bed\uff1a<\/h3>\n

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